About G.I.C

G.I.C’s focus is on Consulting, System Development, Solutions & Services development that optimize the processes of physical movements throughout the Supply Chain. We do this based on fifteen years of experience. The biggest challenge faced by G.I.C members is to be aligned with the future trends, providing effective and breakthrough innovations and solutions to our customers.


About RuBTM

RuB™ is an innovative system that monitors and controls the proper exposure of products in wholesales and retail operations. “Sales Rupture” is specified when a product is missing from the designated place of exposure in the sales area. When a customer can´t find a certain amount or type of product he probably will look for a different venue, choose a different brand or simply give it up. When this happens, the supplier and the business owner loses and the customer is unpleased.


RuB™ was created to prevent “Sales Rupture” occurrences. Based on operational information from stores, the System predicts and automatically generates stocking tasks, making sure that the product is always at the designated place of exposure.


Demonstration Download




Retail & Wholesale


Application Type

Retail & Wholesales Workforce Management


Main User Interface

Using Mobile Motorola CA50


     Log in:                                                    Main Menu:                                            Replenishment:                                     Product Info.:


Using RuB Browse Screen


Log in:



Main Menu:



Open Task:



Mobile Devices



Demonstration Video

Video Demonstration


Contact Information

Zebra Solution Center



Motorola Channel Account Manager



G.I.C Brasil Consulting Ltda.

João Carlos Penaquio

Office Phone: 55-11-4193-4727