Please there is no command like that.
run rake device:bb:production for run on device. once you did this you will have the build inside the project's bin/target/bbver/ota-web
Upload the ota-web into your web-server if you have and point to the .jad file in your device browser.
or use the bb device manager. and point to the .ala file inside the bin/target/bbver/
Also please take look at this page http://docs.rhomobile.com/rhodes/build#build-for-blackberry
We just installed RhoStudio and got executed for android.
The samething when trying for blackberry(when we click run)it throws the above error.