Template overlay orientation is not correct for Portrait template

When I try to scan in a 'Portrait' type of label, the overlay that is displayed to align it on the device is Rotated 90 degrees. If I rotate the device to align the template overlay with the orientation of the document, then I am capturing the image in a 'landscape' mode making it much further away from the device in order for it to fit into the full screen.

 

It was also not clear to me if orientation mattered, but from the template overlay the lines seemed to give me the perception that it was. I would suggest that in the template design that this is indicated and the overlay lines correspond accordingly.