Could not do this either.
so I run this command to extract the contents of the msi to a folder on my PC
msiexec /a EMDKJavaRFIDSetup_x64.msi /qb TARGETDIR=C:\Users\hwd347\Downloads\EMDKCONTENT
you get 2 folders to copy into program files and syswow64
Then you can toy with the project in eclipse
one thing you will struggle with is the swt library which needs to be in 64 bits.
I used the swt.jar from here: Eclipse Download Click Through
then the demo app ran just fine!!