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With a single ZPL format and labels, the answer is not really. ZPL is designed as a label specific language so all data for a print job must fit on a label or be discarded. Mostly this is because it's bad for the print-head to print on top of the gap between labels.
You can update your label format to take more lines. Say you want your maximum to be 7 lines: ^FB420,7,,J but the printer will not print any text that goes past the end of the label.
What I think you are looking for is something more akin to page mode like you see in office printers. This has to be done in the controlling software. A single ZPL format is not going to handle it well. Even in office printers, the user software handles pagination.
Ok. This is what I feared. Then the ERP system has to do the page control. Thank you for your answer.