I can understand any confusion you might have. When I first heard about this, I thought, What does printing and bar codes have to do with sports other than tickets and hot dog receipts? The answer is really not about printing though. Its about one of the other technologies enabled by Zebra, our real time, active RFID solutions.
Zebra Technologies announced our selection by the NFL to bring next generation statistics to the football field. The NFL will install Zebra's Sports Solution in 17 stadiums during the 2014 NFL season. Players across the league will now be equipped with real time locating systems (RTLS) technology to improve the fan experience.
I'm really exited about it, not because I'm a super sports fan, but because of the innovation. Accurately visualizing movement of items, in manufacturing for instance, is one thing. Being able to apply that to fast moving people is another. The press on this has been very good at describing some of the possibilities, from broadcast visualizations to coaching data. I have hopes that it can be used to improve some of my favorite sports, teams, and players. I'm also thinking of other ways this type of technology could be used.